NORFOLK SAFFRON HQ is in the Norfolk Coast Area of Outstanding Natural Beauty, on the edge of marshland of national conservation importance. It’s a privilege to see barn owls, hares, marsh harriers and other rare species regularly, so protecting our wonderful environment is extremely important.
OUR SMALLHOLDING is too small to enter into Stewardship Schemes like ELS, HLS or CFE (or to be in receipt of farm subsidies) but that doesn't stop us from doing our bit.
WE DON'T use herbicides, fungicides or pesticides on our saffron. We look after our soil properly, building up and maintaining fertility whilst preventing compaction and erosion. The saffron is grown in a crop rotation, which makes it sustainable.
IN SPRING 2013 we secured a grant from the local Sustainable Development Fund for buying seed-sowing equipment. Alongside the saffron, we are growing 'pollen & nectar mixes' to help bumblebees and other insects. In 2015 we had the first of our hedges professionally laid. This not only supports a traditional skill and another rural business, but it will make the hedge thicker and more long-lived, with all the new re-growth coming from the base. Every time you buy Norfolk Saffron, you're contributing to the ongoing costs of our conservation work.
WHEN IT comes to packaging Norfolk Saffron, we aim to be as green as possible. We use recyclable glass jars rather than the usual plastic boxes. Since autumn 2012 all our orders have used a new biodegradable "void packing" product, specially made for us here in Norfolk using expanded maize, straw, dried flowers and leaves*. We've even swapped brown plastic parcel tape for a biodegradable paper alternative!
IN 2015, Norfolk Saffron was selected as one of East Anglia's greenest businesses, being one of the Green100 scheme.
*Autumn 2016. Sadly the firm that made our packaging has recently ceased trading. We are investigating making our own version of this packaging, but in the interim we'll be using tissue paper and woodwool - another biodegradable packing product made in the UK.